How To Make Money With ClickBank (updated 2020)

Most affiliate marketers learn about ClickBank (and if you happen to don’t I’ll clarify exactly what it does slightly below) however few of you guys know how to make money with Clickbank.

A typical course of for a beginner to affiliate marketing is that they sign up, find some crappy product with a high fee and start to fantasize about the way it’s going to make gross sales.

Then, they throw some random site visitors at it and watch how no one spends a dime on it. Finally, they come to the conclusion that the platform sucks. Sounds familiar?

Properly, right here’s the way it worked for us.

2014 was the first yr we tried to make some money off the platform. We ended up making $37,075 off it with out attempting very hard (ClickBank has all the time been a secondary monetization method, to this point, for our businesses).

As we noticed the affiliate marketing income from Clickbank develop we paid extra consideration to it and determined to optimize the method so we will make more cash on-line with Clickbank.

On this submit is that I’ll present you precisely the way to earn money with Clickbank utilizing the method we devised throughout this time interval.

What Is Clickbank?

Many individuals contemplate Clickbank simply one other affiliate network. However not like conventional affiliate platforms, Clickbank serves as a market for each individuals who create merchandise and associates, to allow them to earn money collectively with out advanced paperwork or agreements.

How Does It Work?

In different phrases, Clickbank is the intermediary between creators of digital merchandise, akin to ebooks, video, music and so forth, and individuals who can promote these merchandise, i.e. affiliate entrepreneurs.

Clearly, depending on which get together of {the marketplace} are you, Clickbank fulfills one of many two functions:

1. A Product Marketplace For Affiliates

As an affiliate marketer, you possibly can soar proper in, create your unique affiliate hyperlinks for hundreds of products (extra on that later) and begin to drive site visitors immediately to start out making money. Additionally, you will see your earnings in actual time.

It’s free to join and there’s no screening course of. No cap or difficult metrics. It’s mainly a simplified affiliate community, open to anybody that wishes to present it a shot.

In case you need to attempt it out, simply go register on their homepage.

2. An E-Commerce Platform For Information Product Owners

As a product owner, you possibly can add your product to the database and ClickBank will deal with all of the checkout and e-commerce half, in addition to providing an affiliate program for it.

You can be charged $49.95 one time activation payment, for changing into a vendor on Clickbank. I imagine this payment does a superb job of preserving some low-quality distributors out of the platform.

That is nice if you happen to don’t need to deal with the technical a part of issues however you must know that the platform will take quite a bit of cash off your gross sales ($1 + 7.5% of the gross sales).

That’s why if you happen to begin making some critical gross sales quantity, chances are you’ll need to transfer out of the platform to platforms like Thinkific or Teachable as a result of these don’t take a % of your gross sales.

Along with % of gross sales, you’re charged $2.5 {dollars} cost processing payment, each time you’re taking out the cash. Clickbank also can approve buyer refunds and cost you $0.50 or $1 for that.

The rise of the LMS platforms like the 2 above might be why Clickbank has been dropping some steam in the previous few years …

Why Clickbank?

As an affiliate marketer you would possibly ask your self, why promote ebooks and on-line programs from unknown producers, if you happen to can simply sign up with say CJ or Amazon Associates and promote respected products.

Firstly, on-line training is a large market and Clickbank itself generates near a quarter billion {dollars} in gross sales income every year.

Secondly, there’s a beauty to digital products. That beauty is the highest margins possible. As a result of, to make a copy of a video and promote it, prices nothing.

100% of the income will be thought-about the revenue (exterior of promoting prices).

Excessive earnings = excessive affiliate commissions. And Clickbank pays as much as 75%.

Pros & Cons Of ClickBank

I actually like ClickBank and I believe it’s a fantastic place for brand new affiliate marketers to get began and earn cash on-line with out the effort of extra advanced affiliate networks. There’s no cap, you don’t must be accepted for 90% of the provides and you can begin promoting immediately.

Belief me, that’s a huge plus whenever you get began and haven’t any monitor document to point out to these large affiliate networks.

Here’s a brief checklist of the professionals & cons of the platform:

  • Highly paid offers (75% commission is common)
  • You’ll be able to promote in most countries
  • A number of recurring provides to sell, for ongoing income
  • Takes the tech out of the best way
  • A lot of shitty products & sales pages
  • A lot of competition on popular products
  • Hard to tell what does effectively with out investing site visitors
  • High costs associated to the e-commerce platform

Step-By-Step: How To Make Money With Clickbank

To earn money with Clickbank, you must observe the identical method as any profitable venture.

You want a strong product that clients need and create a funnel to transform the site visitors, to start with. You then construct up your site visitors, optimize your funnel, and as soon as you’re profitable (i.e. you change $ greater than you make investments), you scale the entire thing.

Simple on paper, however sadly, few individuals put the trouble to get it proper. 90% of affiliate revenues come from 10% of affiliates, so put your finest work in.

Let’s begin with the product.

How To Pick The Right Product To Promote

The most effective methods to earn money on Clickbank is to start out as an affiliate, selling pages which have already been optimized, to be able to construct your gross sales funnels.

Very similar to key phrase analysis for website positioning, selecting the correct product to promote on ClickBank is extremely necessary. Regardless of how good you’re at selling if you happen to drive site visitors to a gross sales web page that doesn’t promote, you’ll not make a lot cash.

Here’s a brief video of me going via the ClickBank affiliate market to search out juicy products to promote.

The Different ClickBank Metrics

Initial $/sale: The typical amount of cash associates make per sale.

Avg %/sale: The % of the gross sales worth associates take as a fee on common.

Grav: Gravity, the variety of associates that offered this product within the final 12 weeks.

Avg Rebill Total: Common $ associates take as a fee on account of rebills.

Avg %/Rebill: % of rebills paid to the affiliate, on common.

What Is A Nice Product To Promote

Screening provides is an enormous a part of understanding the way to earn money with Clickbank. Listed below are the issues we search for in relation to screening provides to advertise:

  • Low-cost initial provide with as much as Three upsales
  • Video gross sales pages & “native” gross sales pages (pages that really feel like content)
  • Products with good opinions on-line (low refunds = more cash and fewer checklist burnout)
  • Gravity above 20 (means that the page converts pretty effectively)

How Everybody Tries To Make Money From ClickBank

In the event you learn on different affiliate internet marketing blogs, you’ll see a ton of “techniques” on the way to earn money with ClickBank. A few of them work and a few of them clearly don’t work.

The difficulty most of those techniques have, other than the final one, is that they’ve very limited preselling. Persons are thrown to gross sales pages with out understanding exactly why they’re there or who is that this man attempting to promote them an data product.

From our experience, preselling is HUGE. You’ll want to give individuals legitimate the explanation why they need to purchase the product and if you happen to will be that third get together giving a suggestion, your conversion charges will 5-10x fairly often .

Moreover, repeat publicity to the provide does very very effectively for us. Extra on that later although.

Let’s have a recap of probably the most “widespread” methods individuals earn money with ClickBank earlier than I present you our secret sauce.

Direct Linking / Banners

This one is the commonest and fairly often least worthwhile. The tactic is easy. Discover a considerably related article in your web site and slap a banner on the sidebar or in the course of the article, with none type of pre-selling the product particularly.

As a result of the site visitors is considerably related to the provide, some individuals will convert. However, your EPC ( earnings per click) will likely be very low as a result of the product doesn’t come beneficial by the author.

In content, links are normally in line suggestions which can be embedded straight within the textual content. The advice usually comes from the voice of the creator and in the event that they’ve done a good job constructing belief all through the article/submit, the conversion charges will likely be respectable.

However, they’re not very prominent and can only be a focus for probably the most attentive readers. Other than trusting the creator, there’s not a lot of an incentive to click on via.


That is one tactic we still use to today and for good purpose: it really works! Overview site visitors is extraordinarily focused and folks touchdown in your web page have a really excessive probability to purchase.

In case your overview doesn’t look completely biased, there’s a superb chance they’ll belief you and click on via your affiliate link to purchase the product.


The difficulty with opinions is to truly get the volume of site visitors you want to make plenty of gross sales.

The traffic on overview keywords is low and the competition is fierce. Each website positioning and their canine tries to earn money on-line with opinions and you find yourself sitting in the course of a detrimental website positioning fest, for trickles of site visitors.

Not very best, if you happen to’re attempting to construct a long run property. Additionally, there’s no different approach to scale than horizontally (produce extra opinions) as a result of there simply isn’t a lot site visitors for every product overview. This makes it hard to develop faster or use paid site visitors to push issues up.

Building A Value-Oriented Media Funnel

All of the strategies we talked about earlier than are inclined to work to some extent however they’re normally worn out and overused by everybody within the trade making it very aggressive and arduous to scale except you’ve a web site with tons of and tons of of opinions.

Plus, no one hyperlinks or shares any of the content material above as a result of it sells and folks are inclined to hate linking or sharing stuff that sells one thing to its readers. It’s simply the best way it’s.

Not being sharable or linkable is a large handicap in right this moment’s social internet. This implies you’ll have to pay or produce all your site visitors and if you happen to ever need to have an opportunity to point out up in Google, you’ll must spend hours doing tedious link constructing. Not enjoyable, not scalable, not economical.

So how do you stay shareable whereas making gross sales? Easy, give free stuff and add worth.

However the way to earn money with Clickbank then? You promote to the those who wished extra free stuff and gave you their e mail for it.

You mainly maintain your front end clean of ANY sales pitch. You run it like a media company providing free content to the readers.

You then provide lead magnets via content material upgrades, opt-in pop-ups and retargeting. The lead magnet provides extra free stuff to those that have an interest sufficient to commerce their contact data for it.

You’ll be able to THEN begin linking to the provide from the thanks web page and begin emailing individuals concerning the provide so that you be certain they don’t miss out on it.

However wait! If I solely present my provide to those that opted in am I not dropping on gross sales?

Properly, if somebody doesn’t care sufficient concerning the matter to present you their e mail tackle, they most likely gained’t provide you with cash for it.

Right here is a top level view of the system we use:

This technique is the perfect on the market, for my part, for the next causes:

  • You retain your entrance finish clear of economic provides which means you will get tons of links/shares and many others.
  • You’ll be able to goal viral subjects or excessive site visitors key phrases associated to the issues the provide solves which means there’s no site visitors drawback.
  • It may run 100% with out PPC if that’s not your factor (lots of these run purely on natural for us)
  • You’re constructing an e mail checklist which means that you simply personal the viewers. This implies that you could promote extra issues to them as soon as they attain your principal checklist, and the worth of your media property is greatly increased and compounds over time.

Let’s dive into every factor of the funnel and how one can execute every of them:

1. Visitors & Content

This one is pretty straight ahead. In the event you create worth solely content material, getting links using these techniques and getting shares is pretty straightforward. There are Three principal methods I like to recommend you to go after site visitors:

  • SEO: In the event you’re going to create content material, you would possibly as effectively optimize it for engines like google. If you would like extra data on implementing SEO in your authority web site I like to recommend our free authority search engine optimization course (see what I’m doing right here?).
  • Fb: Just about all audiences are on Fb and you will get very low-cost site visitors. I like to recommend this methodology by Digital marketer or to construct a big fan page, engage it and drive site visitors via organic reach (case research coming quickly on that one).
  • Content distribution networks: I don’t have a ton of expertise with these however judging by the number of individuals operating this tactic throughout networks like taboola and outbrain I think about this should be pretty profitable. This works particularly effectively if you happen to’re protecting a widespread concern.

Keep in mind these guidelines. Keep the content clear of promotions (aside out of your opt-in), give worth, set up your self as an authority and don’t be grasping. That can actually set you other than 99% of affiliates.

2. Opt-In

Create a complementary piece of content to the article. For instance, if the article is an inventory of suggestions, create Three extra suggestions that individuals can obtain. This may be extra recipes or something that may be a continuation of the content material. This manner, the those who have been engaged sufficient to learn till the tip will more than likely need to commerce their e mail for extra.

To distribute this lead magnet I like to recommend you look into:

  • Opt-in pop-ups – They simply do wonders for us, with as much as 6% opt-in fee on this very web site and 5.5% on Well being Ambition. We gather tons of of emails every day with these. 
  • Content upgrades – They’re an excellent closing name to motion on the finish of your content material, arduous to overlook together with the pop-up. It’s additionally very cheap to arrange. 
  • Retargeting + Opt-in web page – If individuals didn’t take your provide on the location, perhaps they obtained busy. Add them to a retargeting checklist on Fb and ship them to an opt-in web page to obtain the bonuses.

To create all of those, to this point the perfect software remains to be Thrive Leads (overview). But when you’ll be utilizing Elementor PRO as a web site builder in addition they have an excellent pop-up / opt-in builder baked in.

3. Thank You Page & Offer

Now that individuals have opted in, you want to redirect them to a thanks web page the place you possibly can (lastly) promote your provide.

Whereas selling the provide is necessary, it’s additionally necessary to “bridge” the provide with the lead magnet they only opted in for. In any other case, individuals will likely be annoyed and assume they should pay for the lead magnet. Belief me we’ve made that mistake!

Observe that we even have a retargeting pixel on this web page to arrange a detrimental viewers and never promote the lead magnet to those that already opted in.

You then need to clarify to individuals why the lead magnet they’ve downloaded is incomplete and why they need to take the give you current together with it, to get higher outcomes.

On this case, individuals obtain a juicing recipes e book however we clarify to them that with out the 30-day plan, they gained’t get very far and obtain what they need.

Discover that the decision to motion is to “proceed” which means we’re not telling them something is on the market but. Which means extra clicks to our gross sales web page and ultimately extra gross sales.

You’ll be able to construct a fundamental model of those touchdown pages with Gutenberg however I like to recommend Elementor (Overview) or Thrive Architect (Overview) for it, with the drag & drop editor you possibly can create these in seconds.

4. E-mail Marketing

That is the place issues begin to be fun. As opposed to individuals attempting to throw site visitors to a gross sales web page as soon as after which haven’t any probability to see these guests once more, you’ve their contact details!

Note: In the event you don’t have an e mail marketing service but, I like to recommend Getresponse for affiliate marketers, it’s far superior to Aweber and provides nice automation for the very same worth and has a free trial so that you can see if you happen to prefer it.

Which means you possibly can expose them to the provide once more in case they didn’t purchase and take your time to persuade them that it’s what they want (and it’s as a result of they downloaded the related lead magnet).

While you get began, I like to recommend to only set up a Three half autoresponder. It’s enough to know if the provide is going to convert or not. Right here’s how I break it down:

E-mail 1 – Options & Logic

Within the first e mail, I first ship them the hyperlink to the lead magnet a second time (the excuse to e mail them) and ask them in the event that they noticed the provide (affiliate hyperlink).

I then go on and provides a bullet level checklist of why I believe they need to get it in addition to perhaps 1 testimonial to present it credibility and begin easing into the emotional realm. I’ll normally end with a query, opening a loop making them need to open the following e mail.

E-mail 2 – Feelings

Within the second e mail, you e mail them to reply the query you requested within the earlier e mail and begin (excuse for the e-mail).

You then go on and assist them visualize themselves having solved the issue and all of the issues they may do when it’s solved.

Within the case of weight reduction, for instance, it could possibly be:

  • Being extra engaging and discovering the love of your life
  • Not being ashamed when individuals take a look at you anymore
  • Having extra power / having the ability to do extra
  • Not dying early

Merely elicit constructive feelings of all the good issues that would occur and hyperlink it again to your product.

E-mail 3 – Shortage

Within the closing e mail of the collection, you need to push individuals to take motion proper now. That is whenever you use a combination of restricted time provides (reductions, bonuses and many others if accessible with the provide) and guilt individuals for not taking motion.

You should utilize sentences like: “Einstein outlined madness as the very fact of doing the identical factor again and again and anticipating completely different outcomes” or “You want one thing new if you happen to actually need to change your life”.

That is whenever you need to be certain the product really delivers. If I guilt somebody into shopping for a product that truly helps them lose 20lbs and stay a greater life, I’m blissful I did it. In the event you guilt low-income chubby individuals to purchase a crappy pseudoscience product and so they lose each cash and hope, you’re not an excellent individual.

These gross sales techniques are highly effective and work however you must have ethics when utilizing them. Keep in mind, we need to promote MANY issues to our prospects so the primary product higher ship! Actually serving to individuals makes you more cash.

If you wish to construct actual shortage, you need to use a software like Deadline Funnels and really open and shut the provides in your subscribers.

This sounds counter-intuitive however restricted entry does improve gross sales dramatically so if you would like the perfect outcomes, I like to recommend you open and shut the provides as a product launch to your checklist. Deadline funnels assist you to do exactly that, you possibly can even add a timer on prime of the affiliate gross sales web page.

In the event you’re pondering this can be a lot of labor, and it actually isn’t, then think about how blissful you’ll be when your every day emails exit and also you see cash trickling in that manner (wait, was that visualization?).

As soon as individuals have gone via the three half autoresponder, merely add them to your principal broadcast checklist and e mail them your subsequent items of content material. In the event that they’re , they’ll choose in and enter a brand new mini gross sales funnel.

This can be a nice approach to not burn your e mail checklist whereas continually promoting. Those that don’t choose in by no means get offered to, till they’re sufficient to obtain your lead magnet. At this level, you’re seen as an excellent worth giver since your entrance finish is all the time pure worth.

5. Retargeting

Sadly, this feature is changing into increasingly more widespread so I gained’t have the ability to get pleasure from it alone anymore.

Utilizing Fb or another retargeting service, you possibly can create audiences of individuals visiting your web site (minus those that opted in from the location) and promote lead magnets to them for about 30 days.

The method is pretty easy and after a little bit of optimization, you’ll have the ability to let it run as individuals get out of your retargeting checklist after the 30 days have elapsed. This implies you don’t run into advert fatigue issues almost as a lot as you do when operating chilly site visitors campaigns.

Ship that site visitors to a squeeze web page. They are going to know who you’re and you may obtain as a lot as 70% opt-in fee with some headline tweaking. Right here’s an instance of choose in web page (I created it with Elementor Professional) I ship site visitors to the free webinar we provide on this web site.

To be able to know the place your conversions come from (Which E-mail, Fb advert or weblog submit), the perfect observe is to create a brand new affiliate hyperlink every time you place a hyperlink someplace. This manner, it is possible for you to to inform which emails/pages convert and which don’t.

To be able to create a monitoring ID, whenever you create your hyperlink merely add it within the “Monitoring ID” area as per the screenshot under.


Now that you simply’ve constructed the preliminary funnel, let it run for a bit of bit. Maybe begin constructing a second one and after some time, resolve if it’s value spending extra time on it.

If it’s making some gross sales and also you need to broaden it, all you want to do is choose one space and broaden it. These embrace:

  • Creating extra website positioning content material round extra key phrases associated to the product you’re promoting.
  • Hyperlink constructing your current content material to enhance its rankings.
  • Utilizing paid social to develop the site visitors to your content material.
  • Increasing your autoresponder from Three to 12-15 emails to extend gross sales.
  • A/B check your pop-ups and opt-ins to extend the opt-in fee.

Proudly owning The Provide

While you’ve reached a sure scale, you must already be making a number of thousand {dollars} per 30 days. At this level, it’s time to start out contemplating swapping the affiliate provide with your personal provide.

This may assist you to maintain all the cash coming in and management issues akin to:

  • The upsales
  • The gross sales web page
  • With the ability to purchase site visitors on to your gross sales pages
  • Have associates earn money for you by selling your product

It’s not straightforward and it’s not one thing I might contemplate doing if I had no site visitors and no income. However upon getting confirmed you will get individuals and promote them data merchandise, this is without doubt one of the finest methods to develop your personal income.

At that time although, I might contemplate options akin to Thinkific or Teachable to promote your personal programs or data merchandise.

They’re simply simpler, extra updated and simply cheaper to make use of as you develop (Thinkific even has a very free plan the place they take a small % of your gross sales as Clickbank does).

To Wrap It Up

As you most likely guessed, the scope of this technique is barely bigger than ClickBank itself. ClickBank is a good, easy place to start out changing issues akin to Adsense or Amazon income for actual gross sales.

It tends to generate way more income if you happen to handle to make it work.

You should utilize this in different affiliate applications and even in your personal merchandise to advertise. Watch out although, as provides do sometimes get pulled. You’ll want to make sure you’ve a backup provide in case this occurs (otherwise you’re able to create a backup your self).

I hope this tutorial impressed you to get out of the “straightforward” monetization strategies and confirmed you that it’s attainable to construct a long run property, be seen as a price adder and but earn money with Clickbank. If in case you have any questions, let me know within the feedback.

We will be happy to hear your thoughts

Leave a reply

Reset Password
Compare items
  • Total (0)