Earn 5x More With Media.Net (media.net review)
Media.net’s been certainly one of my favorite advert networks, and it’s one of many main networks .
Right this moment, I need to speak in regards to the community, its execs and cons, and how one can really implement it so as to add an awesome supply of incremental income.
What Is Media.Net?
First, some essential data:
- Parent firm: Bing & Yahoo!
- Network sort: CPC
- Volume: 70 million paid clicks/mo
- Minimal visitors: none (technically; extra under)
- Sign up: Media.net
- Key differentiators: account reps, done-for-you ROI optimization, DSP know-how (extra under)
- Publisher data: here
- Terms: here
- Payouts: monthly via wire switch or PayPal
- Disallowed markets: adult, tobacco, alcohol, drugs, forums and discussion boards, user-generated content material
Media.net began Bing and Yahoo’s (they run it together) reply to AdSense (it’s not owned by them–it was acquired by Miteno Communication Technology, a giant China-based tech conglomerate).
It’s a big community that caters to huge advertisers. Their promoting roster contains Forbes, Elle, Cosmopolitan, Reuters, and the like.
And their quantity displays it: according to their data, they generated about 70 million paid clicks in every month of Q1 2016. They use this to boast about their CTR, which is way larger than the business customary of 0.08%, noting it takes the common promoting platform far more impressions (about 87.5 billion) to realize the identical outcomes.
The place’s this CTR come from? The distinctive (and I feel actually progressive) design of their advertisements.
They developed one thing they name display-to-search (or DSP) advertisements: advertisements that use machine studying to know the search intent of the person and serve advertisements with key phrases related to that intent.
Different blogs name these highly contextual ads.
They really serve a number of completely different sorts of advertisements–reminiscent of picture, video, and wealthy media–however the most well-liked by far are the easy text-based advertisements, and it’s as a result of they’re the advertisements that finest reap the benefits of Media.net’s DSP know-how.
Right here’s an instance from a HerePup web page on canine collars:
The text-based ads seem as buttons with key phrases which might be hyper-relevant to no matter article they occur to be on. They use “auto-learning algorithms” dynamically match advertisers to your content material on a page-by-page degree (though my account rep has examined completely different key phrases earlier than, so I consider they’ve some management key phrase enter someplace on the backend).
After all, there are a couple of key variations between Media.net and its main rival: AdSense.
Maybe the most important is that it awards earnings on the second click. So when a person clicks an advert, they’re taken to a web page like this:
And in the event that they click on on one thing here, you receives a commission.
Pros Of Media.Net
The Ad Design Is Genius.
For my part, this is without doubt one of the hallmark improvements of Media.internet. The advert design is genius. Listed below are a couple of examples (sorry for the potato high quality right here; the screenshots have been tremendous small, and I needed to offer you examples from web sites apart from HerePup):
You may see how these are extraordinarily keyword-focused and would really feel very natural in the course of some content material, particularly if the design was matched to your website.
The genius bit is that they’re (1) buttons with (2) clickbait-y textual content. They’re additionally largely simply textual content. All of this mixed makes them extremely, extremely clickable.
I actually haven’t examined as many advert networks as I ought to have at this level in my profession, however, anecdotally, in comparison with those I’ve examined, Media.internet’s click-through charges are fairly insane.
You Get A Personal Account Rep.
For his or her dimension, I actually didn’t count on this, but it surely’s by far one of many greatest benefits of the community.
You get a private account rep. And it’s not simply somebody who will reply questions or act as a customer support agent. No. I imply, they do this stuff, too, after all. However extra importantly, they’re trained to optimize your ads for ROI.
A significant a part of their job is A/B testing writer advertisements for them. They deal with (virtually) all the things: design, coloration, branding, key phrases, and so on.
The one factor they don’t deal with is format. You’re nonetheless accountable for that. However they may have a look at your website and offer you format recommendations; simply bear in mind that they’ll generally ask you to place their advertisements in prime positions.
However total, this makes a huge distinction. My rep has been invaluable within the profitability of my Media.internet advertisements (and due to this fact of my website as a complete). The checks he ran single-handedly took my Income from $7 per day to $60-$7 per day… with out me doing hardly something.
It Works Extremely Well In Some Niches.
Media.internet tends to be a bit extra niche-dependent than different networks, however when it really works in a distinct segment, it tends to work very properly.
HerePup, after all, is within the pets house, which is a extremely industrial house with a number of enjoyable merchandise to purchase. My buddies who do the perfect wtih Media.internet additionally are usually in related niches–these with a number of bodily items–though I’m positive these aren’t the one niches wherein it performs properly.
And that is excellent news. Why?
As a result of a number of us on this group specifically have websites monetized primarily with Amazon, and these sorts of authority websites are usually in precisely the sorts of niches that profit most from Media.internet.
For me, the advertisements appeared to carry out actually properly on affiliate pages (though that is only a common sense, since Media.internet doesn’t have page-level reporting) with out impacting the affiliate income generated by these pages.
It Pairs Well With AdSense.
You’ll hear extra about this from Jon Dykstra under, but it surely’s price mentioning right here, too. Media.internet and AdSense aren’t mutually unique, they usually really are likely to work rather well collectively.
I feel it’s because they have an inclination to do properly at various things. AdSense appears to have higher image-based banners, and these are likely to carry out properly above content material, whereas Media.internet excels at advertisements that seem in the course of content material.
They’re additionally extremely synergistic as a result of Media.internet permits you to use advertisements in sticky sidebar widgets, one thing that’s towards AdSense’s phrases of service.
Mobile Docked Ads.
That is changing into increasingly widespread, however Media.internet does a very good job right here. Not solely do they permit cell advertisements, however your account rep will design and check them the identical means they do with different advertisements.
Additionally they have mobile-specific advert models, which let you check and optimize particularly for cell visitors.
Disadvantages Of Media.Net
You Want Visitors And A Appropriate Website.
There’s no official minimal visitors quantity. However individuals do appear to have hassle getting in with websites that don’t have a lot visitors. If I used to be going to guess, I’d say it’s because they’ve restricted assets.
Moreover, websites can get rejected if they’ve unsuitable content material. One among my buddies has a website that opinions a kind of weapon. It’s one thing that’s bought on Amazon and is completely authorized; nonetheless, he’s been rejected a number of occasions.
Simply as a aspect notice, we bought websites in with as little as 5000 visits per thirty days so you possibly can begin fairly early with Media.internet regardless that clearly, you received’t make a lot with this little visitors.
No Web page-Level Reporting.
That is seemingly the most important and most blatant disadvantage of Media.internet.
The platform does provide (near-real time) reporting for each website you register with them and each advert you’ve created, they don’t provide any page-level information, making it very troublesome for publishers to really optimize advertisements within the context of their content material.
It is a fairly huge deal for authority website builders, since we are likely to have very distinct varieties of content material (we normally name them “affiliate content material” and “data content material”).
These are tremendous various kinds of content material that entice completely different individuals, have completely different construction, and carry out otherwise. Testing completely different layouts on completely different content material sorts is front-and-center for plenty of us. Having no page-level reporting makes it a ache within the ass.
Account Reps Get Mixed Reviews.
I love my account rep.
I actually rely him amongst my web buddies. I at all times drop in to want him a merry Christmas. If I don’t have a purpose to contact him for some time, I’ll ship him a notice to see how he’s doing. He’s a very good dude, and he’s helped me a ton with my enterprise.
Loads of my different buddies like their reps, too…
…but it surely’s not the case 100% of the time.
I haven’t heard any actual horror tales, however I’ve heard from loads of annoyed publishers whose account reps simply don’t reply. And whenever you’re doing heavy A/B testing or have an pressing query, that may be very irritating
It’s additionally tied in with one other disadvantage…
Yep, my account rep barely launched himself to me after we began regardless of the actual fact we had first rate visitors. Hit the assist and ask to speak to your rep as quickly as you register and be at liberty to ask to vary if he’s unresponsive.
No Self-Split Testing Without Third-Party Platforms.
That is one other disadvantage that highlights Media.net’s emphasis on utilizing their very own reps to run checks fairly than have customers do it themselves.
Should you’re seeking to A/B check models your self, you received’t be capable of until you’re utilizing a third-party platform like Ezoic.
That is particularly annoying in terms of design. Whereas Media.net does provide a couple of design choices of their dashboard, the superior designs should be created by your account rep.
Personally, I like having the optimization course of be hands-off, however for those who’re somebody who likes to get in there and get your palms soiled, you won’t be as stoked.
Performs Like Crap In Other Niches.
Some niches simply aren’t as suitable with Media.net.
Principally something with out merchandise goes to carry out a lot worse than their product-stacked counterparts. An instance may be, say, the movie star gossip area of interest. There’s no product there, so the ads Media.net serves received’t be practically as engaging.
Mo, certainly one of our readers, within the feedback, famous that he’s getting $7-$eight RPMs in a non-product-based area of interest, so this won’t at all times be true. It’s just one anecdote, however I discover this extremely encouraging, and it makes a very good case for a minimum of testing Media.internet for those who’re not in a product-based area of interest..
Is Media.Net A Viable Alternative To AdSense?
Alternative? Sure, especially if you can’t use AdSense for some purpose. Is it an entire substitute? Possibly not.
Now, for me, Media.net did change AdSense to a big extent. After I noticed how properly it was incomes, I moved it to the prime actual property on my website, and AdSense bought bumped to less-profitable places.
That mentioned, I didn’t take away AdSense. They work properly collectively, so there’s no actual purpose to.
It is a nuanced query, although, so I needed to deliver somebody in to speak about this who’s much more certified than I’m. Enter Jon Dykstra, our pal from FatStacks and a man who’s examined extra advert networks than every other human I do know. He has a full Media.net assessment here for those who’re , however I pinged him on Skype to ask this particular query. Right here’s what he mentioned:
Sure and no.
Sure in that for those who don’t have an AdSense account, it’s a community that may get first rate RPMs by itself; $5 to $10 RPMs are doable, but it surely does rely upon the area of interest. Media.internet works nice in some niches and terribly in others. For instance, one website I purchased not too long ago [that didn’t have many products] carried out dismally.
No in that the easiest way to make use of Media.internet is with AdSense. That’s been my #1 combo for years. The advertisements look very completely different, so that you get a pleasant number of advertisements on a web page. Media.internet works nice in content material. AdSense works nice on the high of content material, in high sidebars, and under content material
Jon and I really feel just about the identical means. One of many issues Jon factors out right here that I actually hadn’t although a lot about is that the advert design of Media.internet advertisements provides selection to your web page. I don’t have any information on this, however I think about this helps scale back advert blindness.
What Do Professional Members Suppose About Media.Net?
After all, I’m not the one one who makes use of Media.net. A variety of profitable individuals in our group use it. And some people don’t. Right here’s what a few of the AH Professional veterans needed to say.
I requested what individuals favored, what they
Right here’s a quote from Authority Hacker energy person and grandpa, Mark Jenner.
And listed below are some nice ideas from Justin Greathead:
And right here, Megan Marrs brigns up some actually nice factors I hadn’t considered earlier than with a reply from Amazon Phrases of Service professional Mark Jenner.
Now that we all know how a lot Mark loves Media.internet, let’s speak about how one can really implement it by yourself website and get essentially the most out of it.
How To Use Media.Net And Get The Most Out Of It.
Prep: Have A Credible Website.
See above. It is advisable to have a reputable website with established visitors earlier than you apply. Should you’re undecided what qualifies as a reputable website.
Step #1: Sign Up.
First, navigate to Media.net, and head to their signup page.
Put in your data.
After that, there will be a assessment course of, and Media.net will notify you shortly to inform you for those who’ve gotten in or not.
Step #2: Create An Ad.
Next, you’ll need to start creating some ads. Click on “Create Ad” from the dashboard to bring up the choices.
You’ll be capable of select sizes…
You may select whichever you want, however if you wish to strive what I take advantage of, you can provide these three sizes a whirl:
- 300 x 250 (sticky sidebar)
- 300 x 250 (first paragraph, wrapped textual content)
- 728 x 90 (earlier than content material)
- 600 x 250 (after content material)
Then, select a pores and skin…
Skins are simply designs, and skins by themselves don’t include color, so what you’re selecting here is the literal graphic look of your ad models.
Under the skin carousel, you’ll discover the colour customization panel. It’s collapsed by default, so click on it to expand the options.
Colours are in all probability more important than skins, although, of course, you’ll need to check varied pores and skin and color mixtures to see which work finest.
Nonetheless, I highly suggest beginning along with your model colours. Ads at all times convert higher in the event that they seem like an natural a part of your website.
Simply keep in mind that the tool goes to run pores and skin and coloration optimizations by itself as properly.
You may tinker with the superior choices if you’d like…
…however I normally simply go away them. First, there’s no actual purpose to not have cell ads in your website, and we do need the platform to be as aggressive as possible with whatever optimization it decides to do.
Step #3: Put The Ads On Your Website.
Now we need to put ads on our website. After all, it’s a pain within the ass to go through all of our posts and put them in by hand.
There are additionally annoyingly few ad plugins that work with one of many themes a lot of us use: Thrive.
So, we recommend AdInserter. Click that link, after which click on download.
Install it like you would every other plugin and then open the settings.
Here, simply copy and paste the ad code into the editor. Every “block” is a different piece of code you can put in a distinct spot (professional tip: you’ll be able to put no matter you need right here; it doesn’t must be ads).
Under the editor, you’ll be able to select the place the code appears.
To get your code to seem in a sure place, ensure you have an automated insertion possibility chosen. You’ll be able to select from these choices:
If you select “before paragraph” or “after paragraph,” the plugin will put ads will rely from the highest of the content material and put an ad before or after that paragraph number, so you’ll have to choose a paragraph numerically.
I normally use this to place ads earlier than or after the primary paragraph, so I sort “1” into the paragraph quantity field.
If you wish to put a unit in your sidebar, simply paste your ad code in a regular textual content widget. And keep in mind: Media.internet does permit sticky widgets, and these models make fairly a bit of cash, so make sure that to obtain the Q2W3 Fixed Widget plugin.
Now, begin enjoying with skins, colours, and format to try to discover a good, profitable mixture.
Step #4: Ask Your Account Rep To Assist You Optimize.
After you’ve got some ads arrange in your website and also you’ve began to optimize a bit, it’s time to contact your rep.
Your account rep is particularly educated to assist their ads generate extra income for each you and for them. They know what they’re doing. Belief them.
Here’s the essential half: ask them to customise the second web page of advertisements.
I usually simply ship a fast e-mail introducing myself, asking for his or her recommendation, and letting them know what I’ve tried.
Step #5: Check Reporting.
You may view studies on your total account, every website, or every advert unit.
As you begin to optimize, that is the place you’ll be capable of see outcomes and gauge efficiency.
Over To You…
Total, I love Media.net.
They’re the first ad community I made substantial cash with, and I’ll be utilizing them for all of my authority websites within the foreseeable future, especially since I’m in product-heavy niches, which normally do very properly with this platform.
What about you?
Do you employ Media.net? How’s it fare for you? What do you want? What don’t you want? Let me know within the feedback!